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Johnna Kirk

Digital product creation and building systems for success, that's my jam. I help new digital creators, especially midlife women with decades of experience, turn their ideas into profitable offers and build simple systems that work without the overwhelm. The online space plays by different rules, and I’m here to make it easier, clearer, and way less exhausting to get started.

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The wise words I always come back to

Hey Reader! Before we begin: Mother’s Day hits everyone differently. It can bring up joy, pride, grief, complexity all at once. If this season feels tender, I’m sending love and space your way. Now let’s talk about the one line that’s quietly shaped my life and business more than almost anything else: “Just be yourself.” Simple. Classic. Very mom. The first time she said it, I was 12 years old, trying to impress a group of girls who clearly didn’t get me (and made sure I knew it). I wanted to...

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Hey Reader! Most weeks start with a color-coded plan… and end with “Wait, what just happened?” Been there. But sometimes all it takes is a tiny shift, one new tool, one fresh idea, one bold question, to change how the week plays out. Here’s what’s working behind the scenes in my world right now... 🛠 Tools I’m Loving These two quietly simplified my workflow and leveled up how I show up: New Thrivecart Ultimate Package – No more duct-taping together checkouts, course delivery, or affiliate...

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Hey Reader! Not everything ages like fine wine.Especially in the digital product world. If your sales have felt a little… stuck lately, it might not be you, it might be the strategy you used to swear by. In my latest blog post, I’m breaking down 5 digital product trends that are officially past their prime and what to try instead if you want to get your offers out of the draft folder and into buyers’ hands. Spoiler:✅ You don’t need 25 random $3.99 products.✅ You can ditch the tech overwhelm.✅...

Hey Reader! Today I am in a rockin’ mood. I blame this song: Uptown Funk by Bruno Mars And here are a few more things that might put a smile on your face in regards to digital products this week: This article: AI Marketing Blueprint: How Digital Creators Can Work Smarter, Sell Faster, Grow Bigger This from Wendy Breakstone: a Youtube Video about using Custom GPTs to scale your business. This reel I made on Instagram was a good reminder for me and it might inspire you too. Happy clicking! Hit...

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Hey Reader! Have you ever had one of those moments where something just clicks? That happened to me this week while watching an interview with a digital product designer (Michelle Rohr) who completely flipped how I think about marketing, productivity, and joy in business. If you've been feeling like your creativity is getting buried under all the “shoulds,” I think this will speak to you, too. Let’s talk about building a business that actually feels like yours again. Real Talk Corner This...

Hey Reader! I can still see my dad’s office like it was yesterday. Me, probably 13, backpack still on, peering over his shoulder at the computer screen. Him, typing lines of code that seemed like magic to me, creating something out of nothing but numbers and letters. When I told him how impressed I was, he just shrugged and said something that would stick with me for decades: “It’s just a dumb machine that does what I tell it to do.” Classic Dad. Always downplaying his brilliance… Fast...

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Hey Reader! Have you felt it too? That subtle shift in pace this year? After the chaos of constant AI updates and new tech toys every other Tuesday, 2025 is rolling in a little slower… and honestly, it’s kind of refreshing. Let’s dig into what that actually means and why this might be the perfect time to regroup, realign, and make smarter moves. 🧠 Trending Now: The so-called AI slowdown Let’s talk about this “gap year” for generative AI. 2023 and 2024 were full throttle. New tools dropping...

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Hey Reader! This week's newsletter is short and sweet but it's something we all need to think about and keep in mind... "adding value". Let’s talk about ‘adding value’ or creating ‘valuable content’ today. Everyone says, ‘add value’ but WTF does that even mean? 🤔 It’s starting to sound like another buzzword that gets tossed around more than confetti at a Canva tutorial. Here’s the truth: value isn’t just a bullet-point list of tips or a 10-minute tutorial with background music and B-roll....

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Hey Reader! Before diving into the weekend, take a moment to reflect: What worked well this week? What felt overwhelming? A quick reset now can make next week so much smoother. Pick one small adjustment - whether it’s simplifying your to-do list, setting clearer priorities, or building in buffer time - and let that be your focus. For me? I realized that my daily routine wasn’t actually built to support my success - it was fueling my procrastination. I kept trying to “fix” my lack of...

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Hey Reader! This week, we’re talking about persuasion without the push - how to connect with your audience in a way that draws them in instead of making them run for the exit. Whether it’s your emails, content, or offers, the secret isn’t in saying more—it’s in removing resistance. Let’s dive in and make sure you’re sending all the right signals. You know the drill. Step inside the first ten feet of a mall, and there they are—stationed like a human bear trap, clipboard in hand, scanning the...