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Hey Reader!

This week's newsletter is short and sweet but it's something we all need to think about and keep in mind... "adding value".

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Let’s talk about ‘adding value’ or creating ‘valuable content’ today.

Everyone says, ‘add value’ but WTF does that even mean? 🤔

It’s starting to sound like another buzzword that gets tossed around more than confetti at a Canva tutorial.

Here’s the truth: value isn’t just a bullet-point list of tips or a 10-minute tutorial with background music and B-roll.

Real value is anything that helps your audience feel seen, supported, or inspired to take action.

That story you shared about your tech fail?
📌 Value.

The reel where you gave a quick mindset shift?
📌 Still value.

The meme that made someone laugh-snort coffee?
📌 Especially value.

We’ve put “value” on such a high pedestal that people feel burned out before they even get started.

And if you've ever stared at a blinking cursor thinking, what’s the most valuable thing I can say today?, I see you. I’ve been there.

So here’s your reminder: Value doesn’t always look like effort.

It looks like connection.
It sounds like truth.
It feels like you showing up consistently without the performance pressure.

You don’t need to post your deepest lesson or your next 5-step framework every time.

Just focus on who you’re talking to and why they follow you.

Start there.

Everything else is just bonus points.

🛠 Need help turning your thoughts into content that connects?

My Viral Video Hooks Bible might be just what you need… no overthinking required.

Whether you’re a seasoned creator or just starting out, this guide provides you with over 100 expertly crafted hooks that inspire, educate, and engage your viewers like never before.

Until next time,

Johnna

P.S. Miss the Cookie Jar Swag Bag Bundle? No problem. You can still grab a few freebies from the Freebie Page. Check it out. There's some really good stuff in there!

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​Wondering who the heck is sending you this email? Hey it's me, Johnna Kirk, founding Queen Bee - I help beginner digital creators turn ideas into profitable products and build systems for success - without the burnout. I'm also a mom, grandmother of 3, an avid reader, have a big sweet tooth and love to pour all my Scorpio energy into new projects. Check me out at johnnakirk.com.

Disclosure: This email occasionally contains affiliate links. I only recommend products and tools I legitimately use and love, and if you purchase through my links, I'll receive a small commission at no additional cost to you. So thank you!

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