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Hey Reader!

Have you felt it too? That subtle shift in pace this year?

After the chaos of constant AI updates and new tech toys every other Tuesday, 2025 is rolling in a little slower… and honestly, it’s kind of refreshing.

Let’s dig into what that actually means and why this might be the perfect time to regroup, realign, and make smarter moves.

🧠 Trending Now: The so-called AI slowdown

Let’s talk about this “gap year” for generative AI.

2023 and 2024 were full throttle. New tools dropping weekly, creators scrambling to keep up, and AI whisperers popping up like mushrooms after a rainstorm.

But here we are in 2025… and things feel a little quieter.

Spoiler: That’s not a bad thing.

According to The Australian, this year is less about flashy AI headlines and more about what really matters:

→ Building ethical, sustainable, and trust-driven systems.
→ Bridging equity gaps (because tech isn’t magic, it still reflects the humans behind it).
→ And giving creators room to breathe, recalibrate, and build with intention.

So if you’ve been feeling the pressure to launch everything and show up everywhere this is your permission slip to slow down and optimize instead of overproduce.

⚡ Quick Win of the Week

• Set a 30-minute timer.
• Pick one digital product.
• Update the positioning to make it crystal clear who it’s for and what it helps them do.

You don’t need to reinvent. Just refresh.

Pro tip: If you haven’t touched your sales page since AI got smarter, it might be time to give it a glow-up.

💡 Focus Forward: From Idea Soup to Sellable Product

Do you ever feel like your brain is full of product ideas but none of them are clear enough to actually create? Same.

That’s why I’m sharing 3 of my go-to prompts that help me turn a messy idea into something focused, valuable, and (most importantly) sellable in my newest blog post.

✨ Read it here: 3 Prompts to Turn a Messy Idea into a Digital Product​

🎨 Meme Drop: Because niche is BIG business

Fun fact: The anime industry is set to hit $60B by 2030.

Not because it’s mainstream, but because it’s niche… and fans are obsessed.

Let that sink in:

You don’t need everyone. You need the right ones.

So whatever weird, wonderful corner of the internet your work speaks to, double down.

That’s where the magic (and money) is.

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2025 doesn’t have to be loud to be legendary.

It can be the year you fine-tune your message, sharpen your visuals, and finally connect with the people who get you.

The meme in this email? That’s from my new Neon Mood Swings Memes Collection. a set of bold, pop art-style graphics designed to help creators like you stop the scroll, say what you really mean, and show up with personality and purpose.

They’re ready to post and they work beautifully on Instagram, Threads, and Pinterest too. Zero design headaches. Just punchy content that connects.

✨ If you’re craving visuals that vibe with your voice, check out the full meme collection here.​

Until next time, stay bold,

Johnna 🐝

P.S. Got a niche? There’s a meme for that. Hit reply and tell me which mood or message you’d love to see next. (I have to tell you... I created this meme collection using ChatGPT's Create Design!!🤩)

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​Wondering who the heck is sending you this email? Hey it's me, Johnna Kirk, founding Queen Bee - I help beginner digital creators turn ideas into profitable products and build systems for success - without the burnout. I'm also a mom, grandmother of 3, an avid reader, have a big sweet tooth and love to pour all my Scorpio energy into new projects. Check me out at johnnakirk.com.