Hey Reader!

For a long time, I wore the “multi-tasking queen” title like a badge of honor.

I could answer emails while listening to a podcast. Jump between client work, content ideas, text messages, and somehow convince myself I was getting a lot done.

By the end of the day, I was exhausted.

But if someone had asked me, "So... what actually moved your business forward today?"

I don't think I could've answered them.

I was busy. Constantly.

Yet I always had this nagging feeling that I was falling behind.

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SCIENCE ENTERED ROOM

It wasn't until much later that I stumbled across something called the Zeigarnik Effect.

It's the idea that our brains hold onto unfinished things more tightly than finished ones.

Which makes so much sense when you think about it.

• The product draft you haven't completed.
• The landing page that's almost finished.
• The email you've rewritten six times but still haven't hit send.

Those things keep tapping you on the shoulder all day long.

Meanwhile, your brain barely notices the client you helped, the relationship you strengthened, or the important decision you finally made.

No wonder we finish the day feeling like we didn't accomplish enough.

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WHAT I LEARNED

That realization changed the way I work.

Instead of trying to do everything, I started asking myself one question:

"What are the three things I could finish today that would create the biggest ripple in my business?"

Not twenty. Three.

Then I focused on closing those loops before opening new ones and something unexpected happened.

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WHAT HAPPENED?

I didn't just become more productive.

• I felt lighter
• Calmer
• Like my brain could finally exhale

Ironically, that's also when my business became more profitable and sustainable.

I've come to believe momentum doesn't come from doing more.

It comes from closing the loops that have been quietly borrowing your attention all day.

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I'm curious...What's one open loop your brain keeps reminding you about?

It could be client work, content, a project you're avoiding.

Hit reply and share it (that's a closed loop in itself).

If you want help understanding what's keeping you stuck, then try my free tool - the What's Your Open Loop? interactive quiz. It's 2 minutes of your time to find real relief.

Talk soon,

Johnna

P.S. The Momentum Studio launch had to be delayed due to backend technical issues. But stay tuned it's coming very, very soon. You can join the waitlist here.​