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Hey Reader!

I know what's on your mind right now: the annual debate over when it’s acceptable to start playing Mariah Carey on repeat. 🎄

But the second thing on your mind is probably this: How do I make my audience actually finish what I create for them?

That’s why we must talk about microlearning.

It’s not just a trend—it’s becoming a movement. And as creators, we need to understand why this matters for our strategies heading into 2025.

Why Microlearning Matters Now More Than Ever:

Chances are, like most people, you’re skipping the long training modules in favor of short, snappy lessons that fit into your coffee break. Sound familiar?

This isn't just a coincidence; it's part of a fundamental shift in how people learn and consume information.

Attention spans are shrinking. Time is at a premium. And no one has the bandwidth for 3-hour video courses anymore.

Instead, learners are opting for bite-sized, hyper-focused content that solves a problem in minutes—not hours.

The Numbers Tell the Story:

• A 10-minute microlearning course boasts an 83% completion rate.
• Compare that to traditional learning methods, where completion hovers between 20–30%.
• The sweet spot? Lessons around 5 minutes long—quick enough to hold attention but packed with actionable takeaways.
  (Source: ThriveMyWay)

This isn’t about cutting corners—it’s about working smarter. Customization is the future, and training is no longer a “one size fits all” approach.

What This Means for Your Content Strategy:

Think Like a Timekeeper.
​Microlearning forces us to distill our expertise into concise, value-packed nuggets that respect our audience’s time.

We’re not just creating lessons—we’re creating experiences that people actually finish.

Build Your Microlearning Toolbox.

Start identifying where you can offer bite-sized value:

• Quick-start guides
• One-problem lessons
• Modular training that learners can mix and match

Adjust Your Content Focus.

When designing microlearning materials, think:

• Hyper-specific goals
• Visuals that drive engagement
• Practical takeaways learners can apply immediately

Your Action Plan:

Before the end of the year, take one small step:

• Outline one lesson or resource you can break into a 5-minute format.
• Test it with your audience and track the difference in engagement.

Remember, microlearning isn’t just about shorter lessons—it’s about smarter ones. Each micro-lesson is a chance to meet your audience where they are: busy, motivated, and ready to actually finish something.

As the landscape evolves, so do we. Let’s create content that connects, engages, and respects the most valuable asset our audience has—their time.

What do you think? Hit reply and share your thoughts about micro-learning. I'd love to know.

Peace,

Johnna

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If you read this far, thanks! Here something to lighten up your day 😅

Oh hey, way down here! If you forgot why you're hearing from me, Johnna Kirk, it's probably because you purchased one of my offers or signed up for a sweet freebie, or maybe picked up something from a bundle. I'm here to help aspiring digital product creators build unstoppable online businesses—easier, smarter, and so that they can enjoy the ride as much as the destination by easing their creative burden, helping them master their mindset and boost their productivity by providing tools and trainings to manage & market their new business.